Branding Strategy & Design Agency in Minneapolis–St. Paul
CUSTOM LOGO DESIGN
Build customer trust with a stunning brand people remember
Whether you’re launching something brand new, refining what you already have, or ready for a full visual transformation, our branding services are designed to meet you where you are—and help you grow with clarity and confidence.
Every branding project begins with a thoughtful discovery phase, where we dive into the “why” behind your business. From there, we build a strategic, cohesive brand identity system that works seamlessly across both digital and print. This includes your logo suite, typography, color palette, and visual elements that all work together to tell your story and connect with your audience.
Brand Refresh
Timeline: 3 weeks
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Refined or adjusted logo suite (JPEG, PNG & SVG)
Updated color palette
Updated typography (if needed)
1-page mini brand sheet
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Stationery design (business card, thank you card, letterhead)
Swag designs (t-shirts, bags, mugs, pens, you name it)
Digital templates (social media, e-mails, presentation decks)
Package design (product labels, shipping boxes, tags)
Brand Videography
Brand Essentials
Timeline: 6 weeks
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Logo suite (JPEG, PNG & SVG)
Font selection & type system
Curated color palette
Brand pattern or icon accents
Imagery style guide
Multi-page Brand Guidelines PDF
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Stationery design (business card, thank you card, letterhead)
Swag designs (t-shirts, bags, mugs, pens, you name it)
Digital templates (social media, e-mails, presentation decks)
Package design (product labels, shipping boxes, tags)
Brand Videography
Brand Launch
Timeline: 8 weeks
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Logo suite (JPEG, PNG & SVG)
Font selection & type system
Curated color palette
Brand pattern or icon accents
Imagery style guide
2 custom stationery designs
3 branded digital templates
30 minute brand photoshoot
Brandscript + Voice Guide
Extended Brand Guidelines
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Additional Stationery designs
Additional Digital templates
Swag designs (t-shirts, bags, mugs, pens, you name it)
Package design (product labels, shipping boxes, tags)
Brand Videography
5 page Showit website
Our Design Process
We start with a thoughtful brand questionnaire and strategy call to uncover your goals, audience, and vision. Then we create a curated mood board to align on the creative direction.
1. DISCOVERY
We sketch, explore, and refine—presenting 3 black & white logo concepts focused on form and meaning. You’ll choose 1–2 to develop further with color, typography, and patterns.
2. DESIGN
Once your final brand is selected, we polish every detail and deliver your full brand suite—logo files, color palette, type system, brand pattern, and a custom brand guide.
3. DELIVER
Inspiring Case Studies
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Under the Bark Syrup Co
Brand Identity, Package Design, Product Photography
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Nelson Home Co.
Brand Identity, Brand Photography, Stationery Design
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Superior Wellness & Therapeutic Massage
Brand Identity, Brand Photography
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Chef du Nord
Brand Identity
FAQs
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With over 4 years of experience crafting custom brands, we go beyond simply delivering a project—we become your dedicated brand partner. We strive for excellence in every design, aiming to set you up for long-term success. Even after your project is complete, we’re here for ongoing support. Whether you have questions or need advice on a branded element, never hesitate to reach out!
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Start by filling out our inquiry form and scheduling a free consultation call. During the call, we’ll discuss your branding needs and present a custom brand proposal, which includes a detailed quote tailored to your project.
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Yes, we offer flexible payment plans. Our standard option splits the total into 2 payments. A 50% down payment secures your spot on our calendar, and the final payment is due before receiving the brand deliverables. Need smaller installments? Just let us know—we’re happy to accommodate.
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Before starting, we’ll send you a brand questionnaire to learn more about your business goals, target audience, and offerings. Having a solid understanding of these foundational elements is essential for us to create a brand that truly reflects your vision.
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We collaborate with trusted local partners who specialize in web design and copywriting. Upon request, we’ll be happy to connect you with them to ensure your brand is cohesive across all platforms.
“I feel as though any review I’m able to craft will fall short of expressing how wonderful my experience was working with Lydia and Venlo! I hired her company for a full rebrand of my business. From start to finish, her communication was 10/10. I knew exactly what the process would look like and the timeline on which each benchmark would be hit. In the end, she delivered a full branding kit that was beyond what I could have imagined and developed a gorgeous stationary product and I can’t wait to share with clients. I will be sharing her name with fellow business owners anytime the opportunity arises!”
— Leslie, Realtor
