Case Study: Creating a Calming Brand for Superior Wellness & Therapeutic Massage
When it comes to health and wellness, your brand should feel like an extension of your client experience—soothing, grounded, and restorative. That was the goal for Holly, the owner of Superior Wellness & Therapeutic Massage, a new business offering massage therapy, fitness, and holistic wellness services in western Wisconsin.
Logo design & brand photo by Venlo Studio
From Vision to Brand Identity
When Holly first reached out, she was in the very early stages of building her business. She didn’t even have a name yet—just a clear vision for how she wanted people to feel when they walked into her studio: relaxed, cared for, and connected to nature.
Together, we brainstormed name ideas that reflected her mission, eventually landing on Superior Wellness & Therapeutic Massage—a name that nods to both her regional roots and her commitment to whole-body wellness.
From there, we began the brand design process. Holly was drawn to the calming, nurturing qualities of lavender, an essential oil she uses often in her massage practice. The lavender concept quickly became the heart of her brand direction.
Brand Identity for Superior Wellness & Therapeutic Massage
The final logo features hand-drawn lavender stems paired with a bold yet elegant serif font and an organic handwritten script, balancing professionalism with a natural touch. The color palette—soft greens, muted purples, and warm neutrals—reflects both the plant’s calming properties and the serenity of her studio environment. Altogether, the branding feels balanced and harmonious—professional yet peaceful, grounding yet inviting—perfectly mirroring the experience Holly wanted to create for her clients.
Bringing the Brand to Life Through Photography
After her branding was complete, Holly came back to Venlo Studio to schedule a brand photoshoot for her new space. It was a joy to capture her in her element—helping clients feel their best through both massage and movement.
We photographed:
Wide-angle images showcasing her beautiful new studio
Action shots of Holly providing fitness coaching and deep tissue massage
Behind-the-scenes moments that highlight her warm, attentive client experience
Headshots for Holly’s business profile
A peek inside the gallery:
These images bring her brand to life online, offering future clients a genuine glimpse into what it’s like to step into Superior Wellness.
When Branding and Photography Work Together
We love when thoughtful branding and intentional photography come together seamlessly. The combination gives business owners like Holly everything they need to launch with confidence—from a cohesive visual identity to authentic imagery that connects with their audience.
“I hired Venlo Studio to help me design my brand for my new business venture. I had zero ideas on where to start or anything to do with the process but Lydia walked me through it with such ease. This company has been a complete godsend as far as design, marketing, and website questions. I loved my experience so much that I hired them again for brand photography! I highly recommend Venlo Studio for branding, rebranding, or upgrading your business’s look—you won’t be disappointed!”
— Holly
If you’re ready for a brand that reflects your values, tells your story, and grows with you, let’s create something meaningful together. Start here
