True North Photo Co.
True North Photo Co. serves couples, seniors, and families, preserving fleeting moments and life stories in a way that feels true to each client. For this project, we designed a custom logo suite and brand palette inspired by Minnesota’s North Shore—drawing from Split Rock Lighthouse, crisp Superior blues, muted evergreens, and warm autumn tones. The hand-drawn lighthouse mark and compass-inspired details reflect a grounded foundation, direction, and the craft behind Hailee’s photography.
